Cream Guide / Personal venture / 2019 — 2024
Product, brand,
and community.
Cream Guide brought LGBTQ-oriented events and businesses into a digital discovery experience. My work connected product planning and user experience with publishing workflows and launch coordination.
- My involvement
- Personal venture
- My work
- Product planning, UX & launch
- Project archive
- Original designs & event photographs
The product
A place to discover
what’s happening.
The product explored events, local businesses, and membership in one branded experience. I worked on how people found information and how that information was organized and published.
The visual identity carried through the app, team portraits, shirts, and event materials. It gave the digital product a recognizable presence beyond the screen.
The screen shown is from the original Cream design archive. It reflects the product at that time, including historical membership pricing.
The team & community
A shared identity.
A real-world presence.
Original team portraits and photographs from Cream’s community and event work. Select any image to open the complete photograph.
The connection to my work today
Building the product
and bringing it to people.
Cream combined software, publishing, brand, and launch work. That breadth carries into my current product building: defining the experience, coordinating the pieces, and taking responsibility for what happens after release.
Read the ProfitTracker build story